Film Titles get quirky

Tollywood directors seem to have found a cool new way to catch the attention of today’s impatient generation — keep it short and snappy. Movie titles in Tollywood which once started off as long, “poetic” phrases have now transformed into single syllable sounds!

Be it Sidharth’s upcoming film, Oy, NTR Junior’s Adurs, Srikanth starrer Aa Aaa Ee Eee, Ravi Teja’s Kick or Vishal’s Pistha, movie titles have gotten quirkier than ever in a bid to draw the crowds.
Parcha Sarath Kumar, senior film critic and member of the film censor board, says, “Earlier, producers and directors used to declare a prize money to anyone who suggested the best title for their movies. A lot of importance was given to movie titles then.

But now, directors go to any extent to get people talking about the film. Most of the films have titles which have nothing to do with the story of the films.”
And they sure don’t. If you are expecting kick boxing or cool action sequences in Ravi Teja’s Kick, you better think twice. Junior NTR’s Adurs is named so after a commonly used Telugu slang phrase, adiripoyindi (superb). What’s more, titles are also becoming tools of personal vengeance on rivals.

Filmnagar sources state that director Srinivas Reddy is naming his next movie Dil Raju-Puli Raju after he had a fallout with producer Dil Raju. One can also look forward to Sushanth’s next film Current which definitely has nothing to do with electricity. And who can forget, popular Tollywood slang words like Pokiri, Baladoor and Idiot becoming titles of hit films.
When it comes to drawing crowds, “everything is justified”, feel directors in the city. I have titled all my movies innovatively. Srinivas Reddi, director of Aa Aaa Ee Eee, says,

“Titles create curiosity among audiences and everyone ends up watching the movie just to check out what it is about.”
While most movie directors usually name their movie after its hero, there are others who just want to grab eyeballs. Jaya, director, says, “Youngsters in the 18-27 age group are the target audience for most directors.

Middle-aged people don’t flock the theatres as much. Funny sounds and strange titles are the only way to attract the audiences.”