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After a lull thanks to the Andhra-Telangana tussle, Tollywood is all set to return with a bang. With nearly 15 films releasing next week, filmmakers are hoping to cash in on the belief that Sankranthi augurs well for cinema. And with some big banner films in the pipeline, the audience can look forward to a war of the titans.
Stars like Venkatesh, Junior NTR and Ravi Teja, whose films are slated for a Sankranti release, will be seen vying with each other for box office success. And while there may be some scepticism surrounding the release of so many films, worth Rs 150 crore, in a single week, producers are confident as Sankranti spells good luck for the industry.
Producer Ram Achanta, whose film Namo Venkatesha will release next week, says, “We started shooting the film with a Sankranti release in mind. Since many people go on vacation around this time, business is brisk. And while medium and small budget films won’t have a problem, the big budget films will certainly face stiff competition. Generally, films that release during this period earn good collections.”
Bellamkonda Suresh, whose film Sambho Siva Sambho starring Ravi Teja will also hit the screens this Pongal, claims that competition is inevitable. According to him, earlier too films did exceptionally well during this season thanks to the fact that this is the revenue month for farmers. He is hopeful his movie will click despite the competition,
Bellamkonda Suresh, whose film Sambho Siva Sambho starring Ravi Teja will also hit the screens this Pongal, claims that competition is inevitable. According to him, earlier too films did exceptionally well during this season thanks to the fact that this is the revenue month for farmers. He is hopeful his movie will click despite the competition,
“Films that couldn’t release last month are hitting the screens now. The season has never let movie makers down and there could be multiple hits this time. Sankranti comes with four days of holidays and considering there haven’t been any big releases recently, films releasing now will definitely click.”
However, film critics warn that with so many movies slated to release, it is going to be a survival of the fittest. “All the releases this season are commercial films with huge stakes. Only films with a difference will manage to survive. The best part about Sankranti releases however, is that fans of every actor have a release to look forward to,” says P. Sarath, a film critic.
However, film critics warn that with so many movies slated to release, it is going to be a survival of the fittest. “All the releases this season are commercial films with huge stakes. Only films with a difference will manage to survive. The best part about Sankranti releases however, is that fans of every actor have a release to look forward to,” says P. Sarath, a film critic.
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