Run a research on a controversial personality or take up a story line that it 'it' topic now , weave a script and present it on celluloid to make the movie a 'minimum guarentee success'. The denizens of Tollywood showbiz are now tuned into topical cinema mode busy searching for long forgotten heroes of real life or inspirational movements that occured moons years ago, making it the most obvious trend in the film industry.
After RGV whose flickering career breathed a sigh with good openings for his biopic Raktacharitra-I, Nagarjuna who is craving for a hit since two years is gearing up to do a movie titled 'Rajanna' on anti-Razaakar movement in Telangana.His ready to release film 'Gaganam' is said to be mirroring the events that happened during the Khandahar flight hijack incident a few years ago. Kalyanram's recent movie 'Kathi' is one of the movies that was made on Tollywood's favourite topic-factionism. With Telangana tide rising all time high, director N Shankar is making 'Jai Bolo Telangana' on the need for seperate statehood and managed to rope in actor Jagapathi Babu for a role in it.Pawan Kalyan is swearing by the life of Jesus Christ for his next and Balaji telefilms will soon shoot a film on the real life story of yesteryear starlet Silk Smitha who commiitted suicide a few years ago in Chennai.
T-town film makers are of the opinion that movies with 'topics' that are fresh and 'in' vogue generate curiosity among audience which works magic at the box office.The classic example of this theory is they say 'Raktacharitra-I' that opened to housefuls in the state even as it was a flop in Hindi. The movie managed to impress audience in the state due to their 'connect' to the story and a curiosity factor.
"Though the audience know the real life story on the faction fued between the two families in Anantapur district, they still came to the theatres to see how RGV projected it on screen. They wanted to know if there is something more in this film about the fued that they didn't know of.If the film makers manage to sustain that public interest on the topic throughout the movie, it will do well" says Rajkumar, co-producer of 'Raktacharitra' who is hoping an equally good response from movie goers to the second part of the film hitting the screens soon.
T-town movie makers have also a rare distinction of aping the scripts that were recent blockbusters. With Raktacharitra turning out to be a success, no prizes for guessing what story lines are in demand in the industry now. A truckload of controversies that give enough free publicity cocktailed with eager audience is enough to get break even openings, directors think.
"For topical cinema, one doesn't have to invest much on publicity. The script evokes controversy or outcry from some sections of society which will grab public attention anyway." Jaya, film maker says candidly.
"Varma's next movie 'Katha-Screenplay-Darsakathvam-Appalraju' is also topical. It deals with an amatuer film makers woes in Tollywood. Such topics grab public attention faster than the cliched four fights, six songs love stories with predictable storylines.The topical cinema needs to be treated well failing which it might backfire" Sreedhar Reddy, director opines.
Ace film maker Deva Katta too is now believed to be working on script that is inspired from the real life conflict between the various trade unions in Vijayawada which will go on floors from next month.Directors say that since audience come to theatres for entertainment, it is also imperative for directors to capsule these topical scripts with a few commercial 'elements' to make it work at the box office.They remind films of director Krishna Vamsi, Shankar who chose topics like terrorism, corruption, patriotism, Naxalism and made it work at the box office before.
"My movie is on a topic that every one now talks about. Everyone knows I am making a film now because it has Telangana in its title.I have dealt with topics like factionism, naxalism et al before which did commercially well.Topical cinema is evergreen if it is treated well without being too preachy. It should be sugar coated with a few commercial aspects to do well" says N Shankar, director of 'Jai Bolo Telangana'.
If another hardhitting topical cinema does well at the box office in Tollywood, this genre is bound to stand as challenging opposition to the gravity defying commercial movies.
T-town film makers are of the opinion that movies with 'topics' that are fresh and 'in' vogue generate curiosity among audience which works magic at the box office.The classic example of this theory is they say 'Raktacharitra-I' that opened to housefuls in the state even as it was a flop in Hindi. The movie managed to impress audience in the state due to their 'connect' to the story and a curiosity factor.
"Though the audience know the real life story on the faction fued between the two families in Anantapur district, they still came to the theatres to see how RGV projected it on screen. They wanted to know if there is something more in this film about the fued that they didn't know of.If the film makers manage to sustain that public interest on the topic throughout the movie, it will do well" says Rajkumar, co-producer of 'Raktacharitra' who is hoping an equally good response from movie goers to the second part of the film hitting the screens soon.
T-town movie makers have also a rare distinction of aping the scripts that were recent blockbusters. With Raktacharitra turning out to be a success, no prizes for guessing what story lines are in demand in the industry now. A truckload of controversies that give enough free publicity cocktailed with eager audience is enough to get break even openings, directors think.
"For topical cinema, one doesn't have to invest much on publicity. The script evokes controversy or outcry from some sections of society which will grab public attention anyway." Jaya, film maker says candidly.
"Varma's next movie 'Katha-Screenplay-Darsakathvam-Appalraju' is also topical. It deals with an amatuer film makers woes in Tollywood. Such topics grab public attention faster than the cliched four fights, six songs love stories with predictable storylines.The topical cinema needs to be treated well failing which it might backfire" Sreedhar Reddy, director opines.
Ace film maker Deva Katta too is now believed to be working on script that is inspired from the real life conflict between the various trade unions in Vijayawada which will go on floors from next month.Directors say that since audience come to theatres for entertainment, it is also imperative for directors to capsule these topical scripts with a few commercial 'elements' to make it work at the box office.They remind films of director Krishna Vamsi, Shankar who chose topics like terrorism, corruption, patriotism, Naxalism and made it work at the box office before.
"My movie is on a topic that every one now talks about. Everyone knows I am making a film now because it has Telangana in its title.I have dealt with topics like factionism, naxalism et al before which did commercially well.Topical cinema is evergreen if it is treated well without being too preachy. It should be sugar coated with a few commercial aspects to do well" says N Shankar, director of 'Jai Bolo Telangana'.
If another hardhitting topical cinema does well at the box office in Tollywood, this genre is bound to stand as challenging opposition to the gravity defying commercial movies.
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