Tollywood may now be fighting with itself halting all film shoots, but everyone in the film industry agree on one fact that 2010 has been one of the worst years ever for this largest movie making industry in the country.The success ratio of movies in Telugu filmdom shrunk drastically this year from 15 per cent last year to 10 per cent this time.Over Rs 250 crore was spent on making films in 2010 and the returns have been merely Rs 120 crore.Most seasoned film producers have stopped making movies as it is not viable anymore relegating the number of regular producers to 20 now. Of the 110 flicks that hit the screens in 2010, only two were superhits, six broke even and the rest were disasters.Makers of big movies have mortgaged their properties and are keeping their fingers crossed now. Producers are on strike demanding reforms to reduce budgets which they think is their last attempt to survive in this business.We go on a rewind mode of 2010 and bring you the list of top five grossers, five big flops, most succesful hero, heroine this year.
Top five grossers in 2010:
1)Robot: Baap of all movies, superstar Rajinikanth's Enthiran dubbed into Telugu as Robot, harvested Rs 60 crore collections to Thota Kanna Rao, the producer who bought rights of this film for AP region.When the makers quoted Rs 27 crore as the price for AP rights of Robot, people here were hesitant.Kanna Rao bought the rights and got double his investment.People flocked to theatres at Rajini speed. Straight Telugu films got washed away in Rajini tide. Aishwaraya Rai, Shankar, A R Rahman clubbed with Rajinikanth left the producer huge treasures and how.Robot is undoubtedly the highest grosser in Tollywood this year.
2)Simha: The movie was made in Rs 18 crore and it collected over Rs 50 crore.Simha is Tollywood's Dabanngg this year.Director Boyapati Seenu capsuled the mass image of hero Balakrishna and fixed the glitches in his on screen appearance .He included three heroines, six fights, reduced the length of Balayya's dialogues. This Tollywood style commercial movie ran houseful in theatres for month and brought a sense of hope in an industry filled with despair. 3)
Maryadaramanna: S S Rajamouli directed film, raked in Rs 40 crore at the box office despite no big hero in the film. Comedian turned hero Sunil played the lead in a charecter with no fights and sleazy romance in it Rajamouli, his wife Rama, friend M M Keeravani who composed music have proven to be a magic team with midas touch again. Made with less than Rs 20 crore, the film was the second highest grosser at the box office.
4)Brindavanam:Every one thought the career of film maker Dilraju has gone for a toss and he would be on the rocks after this film.NTR, Kajal and Samanta starrer film did decent business of Rs 35 crore at box office. This film released at a time when Maheshbabu's Khaleja was in the theatres. The unwatchable and head ache inducing story of 'Khaleja' worked in Brindavanam's favour as audience chose to bear NTR over Mahesh that season.The movie gave Nandamuri clan a boost as uncle Balakrishna and nephew NTR got hits this year.
5)Darling: Prabhas and Kajal starrer Darling, made with Rs 23 crore, collected Rs 30 crore and managed to save the producer.More than the story, star cast, soothing music and excotic locations, one of the biggest factors that worked in Darling's favour is - no other films in theatres. When Darling released, there were hardly any good films in cinemas for a fortnight. With no options left, audience watched this movie and listed it as one of the top grossers.Prabhas delivered a decent performance in this film while Kajal was terrible. Her bad performance was made up by ear soothing music by G V Prakash Kumar, nephew of A R Rahman.
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BOX office superflops that left producers in dismay:
Mahesh Khaleja: Mahesh Babu, considered as one of the biggest crowd pullers in Telugu cinema dissapointed his fans. People who watched this movie failed to understand why the hero took three years to make this movie.Poor storyline that is not even close to cinematic reality, depressing music, awful action sequences left the producer Singanamalai Ramesh in deep debts.The movie left the maker a loss of Rs 15 crore. The actor desperately tweeted on twitter and for the first time promoted his film big time but in vain. The movie's fate at box office posed a threat to the numero uno position of Mahesh Babu among the young breed of stars.
Puli: Eeeks!! Assignments like these at the end of the year remind us of such films.Pawan Kalyan's Puli was nothing less than a third degree torture. The heroine looked lost in the movie. The hero's dialogues were as big as Kharagpur railway platform.The screenplay was aimless and A R Rahman's music couldn't hold the audience from running out of the theatres as the movie was being screened. Audience were looking at two things while watching this film-their watches and the exit doors.The film produced again by poor soul Singanamalai Ramesh left tears in producer's eye with a staggering loss of Rs 10 crore.
Kedi: This film starring Nagarjuna and Mamta Mohandas released. Yes, you got to believe us. It did. This film should be credited the most unnoticed movie in 2010. Not many knew it released but the producer Shiva Prasad Reddy will take long time to forget this nightmare.Sources say Kedi gave the producer only 30 per cent of his investments which is a loss of more than Rs 12 crore.
Orange: Ram Charan Tej's 'Orange' had thumping opening collections. It didn't take too many shows for the movie to get a bad talk.The story of a grafitti designer who falls in love with girls and loves them only until he wasn't bored of her didn't go well with B and C centre audience. Genelia looked like she was given current shock.Not many understood why the film is titled Orange and remarked that the film didn't have pulp in it. Ouch!!The movie reportedly took a toll on its producer Nagababu who is also the uncle of hero Ramcharan Tej to an extent that he lashed out at the director Bommarillu Bhaskar and heroine Genny for its disaster.Ramcharan Tej too couldn't reconcile with its flop and was busy tweeting against TV channels and web media that gave this unwatchable painful movie a bad review.
Marocharitra: This is a movie that qualifies to be a case study for film making students on how not to make movies.Produced by Dil Raju, the movie was a visual feast as it was shot completely in USA. But thats about it. Acting, star cast, music and direction, screenplay and story were out of place.It is a blasphemy to the title of its original classic 'Marocharitra'.The heroine of this movie was such a turn off. Marocharitra was depressing to watch and shattered the skyrocketing career of Varun Sandesh.It left a loss of Rs 9 crore to the producer.
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