Vulgur posters to draw crowd to theatres

Tollywood makes the largest number of movies in the country but touches a low when it comes to the quality of pictures being produced. This applies not just to the content of the movies, but also the publicity material and advertisements of films displayed across cities. Vulgar posters publicising movies have become a common sight in the city.


The posters of Raju-Maharaju has hero Sharwanand holding his heroine tight while water splashes on her body. Displays of Aaa-Okkadu starring Ajay also have similar water-drenched stills. Many were shocked at seeing the poster of Current where the hero applies mehendi on the belly of the heroine. Akash-starrer Sweat Heart has posters of the heroine biting the hero ferociously on his chest, of course, under a waterfall.


Actor Sushanth, who played the lead in Current, however, justifies the mehendi scene and says that the storyline demands it. “The one minute scene is connected with the movie’s climax. There is no vulgarity in the whole movie. It is a clean family oriented film and I think the poster is really cute,” he says.


However, makers of Raju-Maharaju who put up a hot beach song poster across the city, finally decided to delete the song Maka Maka Maka Makarena with critics and audience saying that it does not fit in with the story. “Our movie has a family-oriented story,” says Durga Shanker Nath, director of the movie.
“We have to keep in mind a few commercial elements while making the film. The song and publicity was planned accordingly. But critics told us that the song doesn’t go with the story.”
Even Sweet Heart actor Akash defends his film’s posters as being youthful. “It is a love story meant for youth. What else can you expect from the posters? In the story, the hero falls in love with the heroine but there are several other girls who are in love with him. The scene showing other girls biting the hero’s heart symbolises the confusion that the hero goes through,” he adds.



P Sarath Kumar, member of the Censor Board, says that filmmakers often put up obscene and distasteful posters though those scenes and songs are not in the movie. “It is just an attempt to grab public attention in a cheap way,” he says.“There is exposure in Bollywood too. But there they spend quality time and money and treat the scenes properly. Here they make movies in a short span of time. Most of these posters are meant to draw crowds to the theatres. Cops should be tough on them.”